"Magna Carta Holy Grail" is the new album from rap icon Jay-Z that will be made available for free to the first one million Samsung Galaxy S3, Galaxy S4 and
Galaxy Note 2 owners that download a special app.
The app, which can be downloaded starting on June 24 is said to
provide an "unprecedented inside look into the album personal stories
and inspiration," and will also unlock the new album on July 4, three
days before it officially goes on sale for the non-Galaxy owning world.
The partnership between Samsung and Jay-Z, both known for their rather bold approaches to marketing, was kicked off with a three minute television ad that aired during the NBA Finals on Sunday night.
The Wall Street Journal reports
that Samsung paid $5 a piece for the million copies of the album it
plans to give away, perhaps making "Magna Carta Holy Grail" the first
album to go platinum weeks before being released.
Clearly the huge Korean company sees it as a price worth paying to
gain a little extra credibility in the U.S. in its ongoing battle with
Apple for mobile market share. And, oh yes, there was another notable
competition that followed Samsung's escalation of the smartphone wars:
The San Antonio Spurs beat the Miami Heat 114 - 104.
Watch the three-minute ad below and let us know what you think about Samsung's $5 million bet on Jay-Z in the comments.
Source: cnet.com
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